Bad Ass Coffee Breaking Into Houston Market

Ten locations across West Houston and Galveston are planned for the Hawaii-born coffee franchise.
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Born on the Big Island of Hawaii in 1989, Bad Ass Coffee is now planning to open 10 locations across West Houston and in Galveston over the next four and a half years. Beyond premium Hawaiian coffees, Bad Ass Coffee serves a full menu of popular blended drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded merchandise.

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The group behind the 10-unit agreement, RPC Ventures, LLC, is led by Kyle Price and Heath Rushing. The two are executives in a large hospital system in Houston, and their shared interest in entrepreneurship and love of coffee led them to Bad Ass Coffee.

“After our introduction with the Bad Ass Coffee of Hawaii leadership team, we knew right away that this was the brand for us,” Price said in a press statement.

“We love how the brand honors its Hawaiian heritage and creates a culture that differentiates itself by embodying its island roots. Bad Ass Coffee of Hawaii also isn’t just a brand, it’s an identity and the vision is to fuel the inner badass in all of us.  We hope to unlock inner badasses by fueling customers with energy and kindness every single day,” Rushing added in the release.

The agreement puts the brand on the fast track to reach its expansion goal of 150 new locations over the next five years. Texas is proving to be a strong development state for Bad Ass Coffee of Hawaii with a single store set to open in North Dallas in 2023 and five locations to be developed in the greater Dallas market over the next three years. Bad Ass’ senior leadership team is also looking to actively expand further in Dallas, Houston, San Antonio, Austin, and destinations along the Texas Gulf Coastline.

“Bad Ass Coffee of Hawaii is entering a new state, and we could not be more excited about the opportunities that will come from this partnership,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii, in the press statment. “Our brand growth is accelerating at a fast pace and we are excited for what the future holds in the great state of Texas. Kyle and Heath have great insights on the market and are a great fit to bring Bad Ass Coffee of Hawaii to the Houston and Galveston areas.”

Amber D. Browne

Amber D. Browne is a writer, editor, voiceover artist, and author of The Little Book of Hermetic Principles: Heal Your Energy, Seek Enlightenment, and Deepen Your Understanding of Your Mind, Body, and Spirit. Browne has more than two decades of experience in journalism including in television, radio, magazines, and online publications.
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