In a move that marks a new chapter for both companies, Freebirds World Burrito has been officially acquired by Sun Holdings Inc., confirmed by Alejandro Orfanos, Development Manager at Sun Holdings, Inc. The acquisition is set to bring fresh momentum to the beloved burrito brand, known for its vibrant flavors and loyal fan base, while expanding the footprint of Sun Holdings, a powerhouse in the multi-concept franchise industry.
Freebirds World Burrito, founded in Santa Barbara, California, and now headquartered in Austin has carved out a unique space in the fast-casual dining sector. Known for its customizable burritos, bowls, and salads, the brand prides itself on offering fresh, high-quality ingredients with a commitment to sustainability. With over 50 locations primarily in Texas and many in the Houston Metro, Freebirds has built a dedicated following who appreciate its bold flavors, relaxed atmosphere, and emphasis on customer choice.
Sun Holdings Inc., led by entrepreneur Guillermo Perales, is no stranger to the restaurant industry. As one of the largest franchise operators in the U.S., Sun Holdings has a diverse portfolio that spans well-known brands like Burger King, Popeyes, and Arby’s. The acquisition of Freebirds World Burrito aligns with Sun Holdings’ strategy to diversify its offerings and capitalize on the growing popularity of fast-casual dining. With its vast resources and expertise, Sun Holdings is poised to help Freebirds expand beyond its current stronghold and introduce its signature burritos to new markets.
