Houston’s dining scene is about to get sunnier as Eggs Up Grill, a beloved breakfast and brunch brand, sets its sights on the vibrant city. Spearheading this venture is the father-and-son duo, Chris and Kyle White, who are poised to open five new units, bringing a fresh family-oriented dining experience to the local community.
With over two decades of spreading cheer through their sumptuous breakfast and brunch offerings, Eggs Up Grill is no stranger to the heart and stomach of its patrons. The Whites, as the brand’s newest franchisees, have not inked any leases yet but are on an active quest for prime real estate to house their dreams and the brand’s expansion.
The forthcoming Houston locations are expected to reflect Eggs Up Grill’s commitment to a warm and inviting atmosphere. Kyle emphasized their intention to advance with the brand’s modernizations, assuring that the new outposts will embrace innovation without sacrificing the essence of the Eggs Up Grill legacy.
Choosing Eggs Up Grill was a deliberate move by the Whites, driven by their entrepreneurial spirit and the appeal of introducing a proven concept with robust family values to a new market. Their decision was fueled by the potential they saw in a brand that mirrors their ethos and the anticipation of being pioneers in the Houston area’s burgeoning brunch scene.
Despite the current status of property negotiations, the Whites are optimistic about launching their first location by mid-2024. Their strategic approach to site selection underscores a commitment not only to the brand’s success but also to ensuring that each establishment is as rooted in community and quality as Eggs Up Grill’s storied reputation.