Brewing Benevolence: Throughgood Bistro & Bar Landing At The Airport

A new chapter in food and beverage mixed with community service takes flight at William P. Hobby Airport.
Brewing Benevolence Throughgood Cafe's Landing At The Airport
Photo: Official

In a vibrant blend of coffee culture and community service, Throughgood Cafe, in partnership with Areas USA, is set to open its doors at the William P. Hobby Airport, located at 7800 Airport Blvd f 20b with the new concept, Throughgood Bistro & Bar. This innovative venture not only promises to offer travelers a unique coffee experience but also aims to make a significant impact on local social issues, specifically homelessness in Houston. Throughgood Bistro & Bar and Areas USA are collaborating to support the Bread of Life Foundation, a testament to their commitment to community well-being and social responsibility.

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Areas USA is a leading provider of food, beverage, and retail services in the travel industry. With a reputation for transforming dining and shopping in airports and along highways, Areas USA is committed to offering high-quality and convenient options to travelers. Their partnership with Throughgood Cafe exemplifies their dedication to not only enhancing the travel experience but also contributing to social causes and community development.

The new bistro and bar, which will be nestled pre-security within the bustling environment of the Hobby Airport, is slated to undergo a $700,000 renovation. The comprehensive refurbishment plan includes interior tenant alterations encompassing new finishes, walls, and mechanical, electrical, and plumbing (MEP) systems, all within an existing 1,420 square foot space.

This collaboration seeks to extend the impact by leveraging Throughgood Coffee’s renowned offerings and Chef Dawn Sloan’s exquisite culinary expertise, which she honed from globally recognized establishments to her hometown. The initiative will feature a unique menu at the pre-security area of Hobby, complementing Throughgood’s coffee program and offering a mix of grab & go, sit-down, and bar areas to cater to every traveler’s needs. Local breweries, distilleries, and wineries, such as Pur Noire, will be featured, creating a true homage to Houstonian culture.

Sal Mendola, Director of Brands at Areas USA, expressed immense pride in the partnership and the anticipated outcomes. “We are incredibly proud of what Throughgood will accomplish and how we will support the Bread of Life Foundation to eradicate homelessness in Houston! Our guests can feel great knowing that proceeds from every purchase made in the café will benefit those in our community who need it the most.” Mendola’s statement underlines the dual focus of the venture: to deliver exceptional coffee experiences and to make a meaningful difference in the local community. This initiative marks a significant step towards integrating social purpose with business, setting a precedent for other enterprises at the airport and beyond.

The partnership with Pastors Rudy and Juanita’s Bread of Life Foundation marks a significant commitment to supporting and uplifting the Houston community. The foundation, with over three decades of service, has been pivotal in providing essentials and sustainable tools to those in need, aiming to eradicate homelessness.

With a opening date slated for late 2024, this new concept is geared towards creating an inviting and warm atmosphere for the 14 annual flyers that come through the Hobby Airport that reflects Throughgood Bistro & Bar’s ethos of quality, community, and compassion.

Derek Yates

Derek Yates

Derek Yates is a film and television actor who satisfies his love for food and urbanism by dishing scoop for What Now. Originally from Chattanooga, TN, he now resides in Los Angeles.
Derek Yates

Derek Yates

Derek Yates is a film and television actor who satisfies his love for food and urbanism by dishing scoop for What Now. Originally from Chattanooga, TN, he now resides in Los Angeles.

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