Love Letter Pizza and Chicken, a culinary brand known for blending Korean flavors with classic pizza and chicken dishes, is setting up a new location at 23227 Mercantile Parkway Unit A5, Katy, TX 77449. The franchise, under the stewardship of Eric Choe, aims to replicate the success of its existing outlets by maintaining a similar menu that has garnered a loyal following.
As part of their growth strategy, they are tight-lipped about the complete details of the new venue, and a representative for Choe hinted at a possible introduction of new items to the menu. This strategy keeps the anticipation high and allows for consumer feedback to play a role in their final offerings. The choice of Katy, TX, for their expansion is strategic, targeting a diverse demographic with a palate for innovative and internationally-inspired cuisine.
The buzz around the new location serves as a reminder of the growing popularity of Korean cuisine in the U.S. and reflects the cultural melding that is characteristic of America’s diverse food scene. As a representative for Choe notes, more information will be forthcoming as the opening approaches, but for now, food enthusiasts in Katy have much to look forward to with eager anticipation.
A website and socials for this specific location are underway, but have yet to be released as it is still early in the process of getting things set up and running.
The decision by Choe, per their representative, to franchise a Love Letter Pizza and Chicken outlet is a vote of confidence in the brand’s scalable business model and its broad appeal. With the date of the grand opening still under wraps, the focus remains on the unique culinary experience that the brand promises to deliver—a blend of Korean zest with the comforting familiarity of pizza and chicken.
A permit on file shows, however, that this project is expected to begin in December 2023, and finish up in March 2024.