Aloha Poke Co. announced the opening of its new Katy, TX, location just West of the state’s booming metropolitan area of Houston. The store marks the third for career franchise operator Baryalay Razi and is located at 98 W. Grand Pkwy. S. #160. The Katy, TX opening will be followed by additional Houston locations this year, including The Highlight at Houston Center.
“We are thrilled to continue our strategic expansion in the Houston area with Razi’s new store opening in Katy,” said Chris Birkinshaw, CEO of Aloha Poke Co in a statement. “Katy is widely considered one of the best places to live in Texas, and we can’t wait to join the vibrant community and share our love of amazing fresh fish, packed just the way you like it.”
Razi started his fast-casual career in the Lone Star State nearly 30 years ago, rising through the ranks at Whataburger from a cook to a multi-unit franchisee in the fast-casual industry. While Razi’s Aloha Poke Co. expansion is swiftly underway today, he also has an eye toward building a legacy for his family business in the Houston community.
According to industry analysts, poke continues to gain popularity among health-conscious consumers due to its high protein and omega-3 fatty acid content. The increasing trend of customizing poke bowls with unique flavors and ingredients drives the market. The demand for grab-and-go food options and the rising popularity of poke bowls have also contributed to market growth.
The Aloha Poke Co. experience starts with bowls packed with sashimi-grade fish, cut by hand daily, and other delicious, whole ingredients. Behind the scenes, restaurants are supported by robust supply chain logistics, a comprehensive technology stack, and extensive staff training.
“Aloha Poke is the perfect example of where consumer trends are heading within the fast-casual space,” added Birkinshaw. “Our fresh, healthful, and customizable menu appeals to a wide range of customers, and 2024 is an exciting growth year with two new stores now open and several more coming soon.”
