Crave Cookies is set to open its first Houston-based location at 2716 W Grand Pkwy N #120, Katy, TX 77449. Spearheaded by Co-Franchisees Tiffany Morris and her husband, this marks the beginning of a significant expansion into the region.
Tiffany Morris, embarking on her first venture as a business owner alongside her husband, has ambitious plans for Crave Cookies‘ presence in the Houston Metro. The duo has committed to opening a total of five units, with prospective locations in Sugar Land, Cypress, Spring, and The Woodlands. Aiming to inaugurate a new location every nine months, the duo is poised to rapidly spread the joy of Crave Cookies throughout their area. “We are excited to bring Crave Cookies to Houston,” Tiffany expressed, underscoring the enthusiasm that both she and her husband share for their new undertaking.
What sets Crave Cookies apart in the competitive landscape of baked goods, according to Morris, is its commitment to high-standard products and a constant flavor shift. The decision to franchise Crave Cookies came after a blind test of several cookie brands, with Crave emerging as the clear winner. “What attracted us to Crave is that it’s all homemade, with nothing pre-packaged. And we like the rotating menu bringing something new each week,” Tiffany noted. This commitment to quality and variety is expected to be a key differentiator in their success.
As Tiffany takes the helm of operations and her husband oversees the business aspects, the two are set to introduce a unique blend of innovation and traditional baking to the Houston Metro. Their approach reflects a deeper trend in the food industry towards authenticity, quality, and experiential dining. With Crave Cookies, they are not just selling cookies; they are offering an experience – one that promises to be both delicious and deeply satisfying for the local community.
A grand opening is scheduled for mid-April 2024 that promises free cookies to early visitors after an soft opening commences shortly before.
